ASU Trader Joes Business SWOT Analysis Imminent Company Opportunities Discussion

Description

  1. What is the key problem or challenge?
  2. Conduct a SWOT analysis for Trader Joe’s.
  3. Conduct a VRIO analysis  for Trader Joe’s.  What are the resources or competencies that you have identified that are the foundation for TJ’s sustained competitive advantage?
  4. What strategic course of action or modification to its strategy do you recommend that Trader Joe’s pursues going forward (justify your recommendation based on your analysis)?

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