BBA 3201 CSU Brand Positioning and Strategy Apple Presentation

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Instructions

Brand Positioning and Strategy PowerPoint

For this presentation, select your favorite brand, and describe the reasonswhy this brand is so appealing to you. You should further explain the ideasrepresented on the slides by using the slide notes feature. The outline belowcan be used as a guide for the presentation, and the number of slides foreach area may vary in your presentation:

• Slide 1: Develop your title slide.
• Slides 2-3: Introduce your chosen brand, highlighting a few of yourfavorite products.
• Slides 4-7: Determine and describe how your favorite brand has gainedmarket share and popularity in terms of its brandrecognition, brand strategy, and product positioning.
• Slides 8-10: Explain how your brand has created value and remainsappealing to you as a member of its target market.

Create a PowerPoint presentation consisting of a minimum of 10 slides, notcounting the title and reference slides. You must reference at least twoarticles from business-related or news websites. All sources used must bereferenced; paraphrased and quoted material must have accompanying citations.Use APA style guidelines for formatting of references.