Broward College Is this the Best a Man can Get Discussion
Description
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The purpose of this assignment is to analyze a texts central theme/main idea using the rhetorical devices discussed in class. Identifying how writers make rhetorical choices allows you to evaluate effective strategies for crafting your own arguments. Analyzing how the rhetorical triangle is present in advertisements, entertainment, and news also enables you to be a more savvy consumer. To complete this assignment, choose one of the below options and write an essay that analyzes how the piece makes use of logos, pathos, and ethos, keeping in mind that one appeal may be stronger than the others or even absent and that there might be a particular rhetorical choice behind this. Topic I choose
Watch the “We Believe” ad from Gillette (link and PDF of video transcript posted in the Rhetorical Analysis module) and analyze the effectiveness of the rhetorical appeals in advertising the razor and in participating in the #MeToo movement. Think particularly about how the brand does (or does not) establish its ethos/credibility by aligning itself with the #MeToo campaign. Be sure to refer to specific quotes/examples from the ad.
Analysis Focus/Structure
Your argument should focus on how the selection you’ve chosen makes use of the rhetorical appeals; for instance, How does the Gillette ad use the #MeToo movement and its message to create trust in the brand? When you analyze the piece youve chosen, consider whether it relies on all three appeals or whether one appeal is stronger than the others. Why might the writer have made such a choice, and is it effective? Why or why not?
