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Discussion Question Chapter 13: Marketing Campaign Concept

Please reply by 12/8/2021 so I can send my peers posts

Instructions

Write a post for the Discussion Forum on this topic, addressing the questions below. You may use either a written paragraph or bullet point format. Part 1 should be 2–3 paragraphs in length or an equivalent amount of content in bullet point form. Responses to your classmates’ posts should be 1–2 paragraphs or several bullet points in length.

Part 1: Marketing Campaign Concept

Briefly describe the marketing campaign concept you are proposing in your marketing plan. Be sure to include the following:

• Who is the target audience?
• What is your goal?
• What approach and strategy are you using for the campaign?

What is your proposed promotion mix, and which specific marketing communication tools will you use? Why do you think this is the right promotion mix for achieving your goals with this audience?