BUS 201 Routine, Negative, and Persuasive Messages Essay

Written Assignment Week #4: Routine, Negative, and Persuasive messages – Chapter 10-12 Topics.

ASSIGNMENT INSTRUCTIONS:

Choose only ONE topic from the list of Assignment Questions below after watching these videos to help you with Routine, Negative, and Persuasive messages for business:

You must submit your written assignment in essay format. Your essay must include an Introduction, Analysis of the Information from the Chapter, Your Personal perspective (examples from your own experiences, add your own flair), and a Conclusion. DO NOT SUBMIT YOUR ASSIGNMENT IN QUESTIONS AND ANSWERS FORMAT.

You are required to provide at least one reference for this assignment (Hint: your textbook or the videos in this week’s lesson may be used as references).

Your final submission needs to be at least 200-250 words.

ASSIGNMENT QUESTIONS:

Choose only ONE of the following questions from only ONE of the chapters below to briefly discuss in your essay:

** Do Not Choose more than ONE topic from only ONE of the chapters, or you will lose points for not following directions. ***

Chapter 10

10.1 Outline an effective strategy for writing routine business requests.

10.2 Describe three common types of routine requests.

10.3 Outline an effective strategy for writing routine replies and positive messages.

10.4 Describe six common types of routine replies and positive messages.

Chapter 11

11.1 Apply the three-step writing process to negative messages.

11.2 Explain how to effectively use the direct approach when conveying negative news.

11.3 Explain how to effectively use the indirect approach when conveying negative news.

11.4 Explain the importance of maintaining high standards of ethics and etiquette when delivering negative messages.

11.5 Describe successful strategies for sending negative messages on routine business matters.

11.6 List the important points to consider when conveying negative organizational news.

11.7 Describe successful strategies for sending negative employment-related messages.

Chapter 12

12.1 Apply the three-step writing process to persuasive messages.

12.2 Describe an effective strategy for developing persuasive business messages, and identify the three most common categories of persuasive business messages.

12.3 Describe an effective strategy for developing marketing and sales messages, and explain how to modify your approach when writing promotional messages for social media.

12.4 Identify steps you can take to avoid ethical lapses in marketing and sales messages.

Let me know which one you will choose and I will send the chapter if needed later on today.