BUSI 4400 XJTU Under Armor CEO Kevin Plank The Rise to The Top Discussion Questions
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Based on the content of the videos which information was new to you? What information was applicable to the theory we have discussed in the course? What did you like about the video? Why? What surprised you? Why?
2. Explore the company, Blue Nile by visiting their website (https://www.bluenile.com) and reading up on the company through their annual reports or other media.
What generic strategy is the company following?
Discuss and apply the theory in the text and determine if market conditions exists for the their chosen strategy to work best and what pitfalls they may need to avoid.
If you were CEO of the company what recommendations would you make? Why?
