Carleton University Market Opportunities & Marking Guide
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3.2 Market Opportunities This is broken and original thinkers This is Broken.
Watch this 20 minute TED lecture from Seth Godin on creating market opportunities to fix things: http://www.ted.com/talks/seth_godin_this_is_broken…
Question: After reviewing the videos from Seth Godin. From your personal experience pick one thing that is broken and create a start-up to solve the market opportunity. Describe the start-up idea, problem solved, market opportunity, customer and your role within the start-up. (600 words)
3.3 Marking guide:
? Good understanding of the question and applied personal insight to answer. ? Where appropriate include a specific start-up example or new product from a large company. ?
