COMM 1034 UP Marketing Manager at Six Star Cinemas Case Study
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Case StudyYou are a marketing manager at Six Star Cinemas, and you just received the following email from one ofyour employees:Hi,I would like to request a two week vacation commencing November 6th, 2020. I know Im only entitled toone weeks vacation; however, I know that in the past you have granted extended time for extraordinarycircumstances.As a new resident in Canada, I have not seen my family in three years. On November 6th, a group of myrelatives will be arriving in Toronto and staying with me for two weeks. I would love the extra time toshow them the sights of the city and other Ontario tourist spots while they are here.Please let me know if you approve my request for additional vacation.Raj PatelMarketing AssociateSix Star Cinemas555 Fake StreetToronto, ON M45 2T8You are unable to grant Rajs request for an extra week of vacation for several reasons: it is year end,and the busiest time of year in the marketing department. There are no other marketing associates whowill be able to take over Rajs work load while hes away for the additional week, and the department iscurrently swamped with launching Six Star Cinemas winter marketing campaign.Respond to Rajs email and decline his request for the extra week of vacation.Invent details as necessary.Step One: AnalyzeUse the PAIBOC questions to analyze the business communication situation. Remember, PAIBOC standsfor Purposes, Audience, Information, Benefits, Objections and Context. Write your PAIBOC analysis on 1page (approximately 250 words) which explains your approach to your email response to Raj.Step Two: WriteWrite a 400-word justification in email format to Raj- he is unlikely to be agreeable so use theorganizational pattern you think will be the most convincing and appropriate (Direct or Indirectapproach?).
