Corporate Finance And Retailing Business Marketing Assignment Help

1) Why is diversification important in constructing a portfolio? Should you include bank accounts, federal bonds in a portfolio? How is risk affected? Do a research online and support your answer with at least 2 articles.

2) Did you know that Michael Kors purchased Versace? Please read the following article and share with the class if you agree with the author or not. Since Versace is considered a luxury brand, do you feel the new ownership will diminish its value among high end consumers? Do you think this is smart business strategy? Why or why not?

https://www.forbes.com/sites/pamdanziger/2018/10/0…

3) The five basic components of promotion include advertising, sales promotions, social media, publicity, and personal selling. As the text argues, all five components of the retailer’s promotion mix need to be managed from a total systems perspective. They need to be effectively blended together to achieve the retailer’s promotion objectives and reinforce each other. I would like for each of you to identify components of the retailer’s promotion mix for your Retailer (i chose costco). For example, if your retail project is about Southwest Airlines, you may choose to identify:

• Advertising—television ads from a current campaign
• Sales promotion—this may include Southwest’s “Ding” product or its rewards card
• Social media—how has Southwest used the Internet
• Publicity—how has Southwest received publicity, either positive or negative
• Personal selling—experience with Southwest’s sales personnel

Then, I’d like for you to discuss how these components do or do not fit together. Be mindful that evaluating the promotional mix of a retailer can lend insight into the difficulty of integrating all five components at the same time.

4) 1. Read The Secret to Managing Nonprofit Staff

(https://www.joangarry.com/secret-managing-nonprofit-staff/)

5) 1. Read The Secret to Managing Nonprofit Staff

(https://www.joangarry.com/secret-managing-nonprofit-staff/)

6) 1. Read Philanthropy Forecast, 2018: Trends and Issues to Watch

(https://www.insidephilanthropy.com/home/2018/1/7/philanthropy-forecast)

7)1. Read Nonprofit Financial Management: Top Ten Things You Need to Know

(https://www.missionbox.com/article/107/nonprofit-financial-management-top-ten-things-you-need-to-know)

8) Read Types of Government Assistance for Nonprofits

(http://nonprofitpeople.monster.com/training/articles/101-types-of-government-assistance-for-nonprofits)

9) . Read 5 Things Great Social Entrepreneurs Do Differently

(https://www.forbes.com/sites/toriutley/2018/02/27/5-things-great-social-entrepreneurs-do-differently/#6c629af742c)

for question 4 to 9 follow these instructions.

. Write two paragraphs reviewing the assigned reading (about a page double spaced). In your paper,

a. Identify the title and the name(s) of the author(s) of the assigned reading(s). (1 point)

b. Identify the topic of the reading. (1 point)*

c. Identify why the author wrote the document. (This is the purpose or the theme.)**(2 points)

d. Explain the author’s major arguments and conclusions. (3 points)

e. Explain how the information from the reading related to the management of nonprofit organizations. (3 points)

*The topic identifies the “who, what, when, and how” of the reading.

**The theme identifies the purpose or what the writer wants the reader to learn.