CTU Evaluation and Monitoring the International Marketing Plan Summary
Description
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Summative Discussion Board
Review and reflect on the knowledge you have gained from this course. Based on your review and reflection, write at least 400500 words on the following:
- What were the most compelling topics learned in this course?
- How did participating in discussions help your understanding of the subject matter? Is anything still unclear that could be clarified?
- What approaches could have yielded additional valuable information?
- Discuss how you will evaluate the effectiveness of the international marketing plan and why.
- What monitoring methods would you suggest to track the success of the plan or identify areas for improvements quickly?
- What do you hope to find out from the evaluation?
