Customer Reviews in Online Buying Business Discussion

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Choice 3: Reviews / Data / Analytic: If you go out to eat do you read the restaurant reviews on Yelp? What if you are buying a product on Amazon – do you read the reviews? Or – registering for a class – do you go to ratemyprofessor.com to read the reviews. How do you know if a review is real? Do you consider a fake review fraud? Social media data is often used as part of “big data” and data analytics. How can we be sure it is good data? Read this article related to spotting a fake review: https://www.pcmag.com/how-to/spot-a-fake-review-on-amazon. In your summary, explain the importance of customer reviews, what this article highlighted about reviews, and give your opinion on if you agree with this approach? Think about this from the perspective of both a customer and a member of the company using reviews for preparing an analysis to the BOD. Also, what do you thing about people who are paid to “try” products and post videos/reviews? Is that ethical and how does that impact your analysis.