DeVry University Week 1 Informative Product Description
Description
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During Week 1, select a product or service for the marketing plan, and thereafter, all related assignments (the draft in Week 4 and the final marketing plan in Week 8) must be on that same topic. You may not change your marketing plan topic without approval from your instructor.
Deliverable: Complete the contract and the project proposal
Your topic must be for a new product (a good or service) for Apple. Because this is an applied project and not a research paper, please be creative !
Write a brief but informative description of your product, including the following:
- A description of the product/service
- Marketing goals
- Who a typical customer might be
Submit a copy of the Proposal document to the Week 1: Course Project Proposal Upload module in Canvas for grading by your instructor – this deliverable can be submitted in Week 1 or Week 2.
Topic Proposal will be evaluated as follows.
CategoryPointsDescriptionDocumentation, Formatting, and Editing5Quality work is free of any spelling, punctuation, or grammatical errors. Sentences and paragraphs are clear, concise, and factually correct. APA 7 guidelines are followed.Content15
Quality work includes a topic selected for a new product (good or service) and a proposal that is approximately one page in length and contains the following.
- Description of the product/service
- Marketing goals
- Target customer
