Dominos Pizza Discussion

• Watch the “Domino’s Pizza in Mexico” Based on the video, answer the following question:
• • While its pizza appears to be universally accepted, Domino’s has had to make some adjustments to its marketing mix. Discuss the different components in the marketing mix and how the company has responded to local needs. Pay particular attention to the communications strategy.

  I want you to respond to my classmate with only 3-4 sentences

Dominoes pizza has become a dominant franchise in many countries around the world. The company started in the US and has said that they try their best to keep the restaurants routines basically identical to its original strategy. With this in mind, Dominos has also learned that they must alter things to be successful in other cultural environments. One way Domino has changed to cater to certain local needs is by changing the menu slightly. An example is how in India, pepperoni was replaced with spicy chicken to cater to Hinduism. This is an example of a cultural need that was altered in order for Dominos to be successful. Communication strategies are a huge way for franchises to be successful internationally. In smaller less developed countries, there is typically a lack of television advertising just because technology like this is not accessible. Dominos altered their communication strategies for countries like this (Greece/Peru) by advertising through printed options like posters and banners.

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