Florida International Bombardier Targets Governments and Aviation Service Discussion

Question Description

I’m working on a management discussion question and need an explanation and answer to help me learn.

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Bombardier specializes in planes and trains. This Canadian company’s primary markets are governments and businesses that purchase railroad and airplane related products. Bombardier also markets corporate jets under the names of Learjet, Challenger, and Global. Bombardier markets their products’ fuel efficiency, low operating costs, and other benefits.

Which business markets does Bombardier seem to focus on? There may be more than one answer. Also what do you think is the most important concern of Bombardier’s customers: price, quality, service, or supplier relationships?

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