Fort Lauderdale High School Music and The Marketplace Essay
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- Final Project: A two-page essay on a musical subject of your choice. Students are encouraged to present ideas for feedback and clarification. Footnotes and/or bibliography are required, and I will be on the lookout for material that seems to be downloaded directly from the Internet. Make sure to use a readable but not huge font size, e.g. Times Roman 12. Hint: Run your material through a “Google” search to make sure it is original-I will do the same. Make sure to run the spell check function on your completed essay. Some examples: Artist, band, compare artists, eras, styles, underground styles, music in the womb, ethnic styles, effect on children, music therapy
- Music and the Marketplace OR Music and the Pandemic: a two-page essay on the use of music to sell products or services. This may be related to your own job or you may want to research other retail or digital marketplaces. Many great examples will be provided from previous classes. Muzak (MoodMedia.com,) retail, advertising, private equity companies buying copyrights from famous artists, commercials, a visit to the mall, Christmas songs, theme songs, etc. Dont forget Billboard.com for updates on the Hot 100 chart toppers and other charts.
I have added the option of writing about the impact of the pandemic on music. You may have relied on music to soothe the changes that have effected your world and society. You may also want to describe the way that the music business has changed: no live concerts, Broadway closing, the shutdown of the Cruise Industry, the rise of music streaming and influencers on TikTok and Instagram, or the general demise of income for musicians during this past year (just ask me about this subject.)
