FSUJ How Marketers Target Women Segments Discussion
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Please read the attached articles. Then respond to this discussion question: In general, based on what you read (or regardless of what you read) how well do you feel marketers target women segments? Compare and contrast the issues involved in targeting women to targeting other kinds of segmentsspecifically, consumer psychographic segments and B2B small business segments.
- Article: Modern Women Favor Marketing That Defies Stereotypes (Links to an external site.) from Business News Daily Website
- Article: How Women Decide (Links to an external site.)from Harvard Business Review Website
