George Mason University Impulse Buying Discussion

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Please review the links below and answer two of the associated questions. Once you post your original response, please review and comment on at least two other peer responses.

Media 1 – Impulse Buying: https://www.invespcro.com/blog/impulse-buying/

Question 1. Define what impulse buying means to you and give an example of when you or someone you know made an impulse purchase that was at least $200. (It does not need to be related to weddings)

Question 2. Are you personally more prone to traditional (in-store) impulse buying or e-impulse buying? Explain your choice.

Question 3. Pick two statistics from the article and explain your reactions to the trends shared. Explain whether you can relate to the findings or not, and why.

Media 2 – Celebrity Weddings: https://people.com/celebrity/celebrity-weddings-2021/

Question 4: Why do you think the American public is intrigued / obsessed with celebrity weddings? How do celebrity weddings and the associated media coverage influence consumptive behavior and the quest for perfection? AND RESPOND TO TWO CLASSMATES