Harvard University Managing a Crisis Event Formal Letter to CEO & Email to Employees
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You will craft multiple pieces of written communication that aim to respond to a crisis event for a fictitious company. Details of this event are included below (see 2. Crisis event). Create a single word document for submission that includes your responses. Your final portfolio should contain the following: 1. A letter informing your CEO of the problem. 2. A company-wide email explaining the situation to staff and telling them how they should / should not communicate with the media, customers, and friends and family. 3. Media release to the public responding to the problem with an apology. 4. A letter from the CEO to be included in this years Corporate Social Responsibility (CSR) report.
