HOSP 3075 Boston University Marriott Hotels Brand Future Presentation

Introduce and describe your brand to your classmates, using specific parts of your three written papers about the brand (the two Brand Analysis papers and the Marketing Communications Strategy Project). Assume that the class knows little or nothing about the brand, even if a classmate is presenting on the same brand.

Use PowerPoint or another presentation software to provide visual aids, and narrate the presentation. Your presentation should be 4 to 8 minutes long. It should include at least 5 slides but no more than 12 slides. For maximum quality, limit the wording on your slides and use images and photos where possible.

Here are “how-to” guides for two different options for recording your presentation:

UserGuide Submit a Recorded Presentation Assignment

Video Add and Record Audio to PowerPoint

Components

Include the following in your presentation:

Brand Description

Give a brief description of the brand, including the brand position, main target market(s), and geographic location of the properties. Also identify the type and level of service of the hotels in this brand (for example: upscale full service, or select service all-suite, or luxury boutique).

Existing Marketing Communications

Describe two of the marketing communications methods that the brand uses currently. Identify the type of each.

New Marketing Communications

Describe two of the new marketing communications ideas that you created for your written Marketing Communications Strategy project. For each, identify the type and target market.

Brand Future

What is your opinion about the brand’s future? Support your opinion with some research from your SWOT analysis (but please do not present your entire SWOT).

You need to add your voice to each slide to describe what you want to express

My hotel brand is JW Marriott