HUBS Ikea Operations Strategy Essay
Description
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The assignment is a short reflection piece based on an example of operations strategy in practice – IKEA. The short case below explores the challenges faced by IKEA as it seeks to transition aspects of its value proposition in reaction to new markets expectations/opportunities.
The task is to read the case (and any other source information on IKEA you feel is useful) and write a short reflection piece that addresses the following
– Pick ONE OF (1) online retailing, (2) smaller town-centre stores, or (3) sustainability, and discuss:
– Implications for the customer value proposition
– Implications for the design and management of IKEAs operations
