JWI518 Strayer University Coca Cola and Human Centric Marketing Video Questions
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Watch the two videos in this week’s materials about Coca-Colas marketing strategies. Then respond to the prompts below:
- In what way does Coca-Cola use storytelling in its branding and marketing?
- The video narrator says Coca-Cola strives to associate the brand with a good feeling.” How do they achieve this?
- Pick two of Kotlers human qualities or attributes listed in this weeks introduction. Select two Coca-Cola ads and describe how they use these attributes to connect with customers.
https://www.youtube.com/watch?v=WwdGlE4jxKM&feature=youtu.be
http://buildingastorybrand.com/customer-the-hero-in-marketing-material/
- Kotler et al., Chapter 8: Human Centric Marketing for Brand Attraction