Marketing Product Mix Paper
Description
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Assignment Details:
Product refers to the good or service that a company is selling usually designed to fulfill a customer’s demand. The product P is one of the four Ps of marketing described in the marketing mix. A good product has a clearly defined value proposition. The value propositionis what the product offers the customer to make them feel like they aregetting more than they pay for. To create a strong value proposition,the company must understand the customer wants, needs, and desires. Theymust create features with corresponding benefits that provide asolution to the customer’s problem.
People use their cell phonesdaily. People feel strongly about whether they like one brand overanother. People feel so passionately about brands because the product isan integral part of their livesit needs to deliver on the brandpromise constantly.
Choose a brand of phone, and respond to the following questions:
- How would you describe the phone in the product P of the marketing mix?
- Whatdo you think the value proposition of the phone is, including thefeatures and corresponding benefits that solve the customers’ needs?
- Why do you prefer one type of phone over another?
- What would you say to someone who prefers a different phone?
