MG495 Park University American Airlines Case Analysis
Description
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D. SWOT ANALYSIS (15%)
Discuss significant company:
– Strengths
– Weaknesses
– Opportunities
– Threats
This section is typically 2 – 3 pages.
E. FORECAST OF ECONOMY, INDUSTRY, AND COMPANY (20%)
Provide a forecast of the economy and industry. Do not develop your own forecast
but use one already provided by the government/think tank/industry organizations.
Using regression analysis or some other appropriate method, forecast sales for the
company.
This section is typically less than 1 page.
