MGT 201 SEU The Three Buying Situations Marketing Discussion
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1- Benjamin, the new sales manager for Burns & Company, was alarmed that the representatives used paper to track customer information. he made a decision to upgrade to a CRM system.
2- The manager for a Kroger supermarket considers re-ordering items for his store. He will negotiate price concession and quality improvements.
3- Denise is sharing with coworkers, “This customer just made another big order, and they just keep on coming.
What is the type of Buying Situation in each one and how do new buy, straight rebuy, and modified rebuy differ?
