Miami University Erdinger Brand Creative Strategy Worksheet
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1. Please look at the project brief first and then look at our group project company information
2. Our group has made some progress already in the first document, please make sure you look at it and make sure you follow with our group idea.
3. The only part you need to do the the places in red (Creative strategy), you need to look at our text book and apply the 5 knowledges& theory into the writing, make sure you highlight the place where you apply the theory from the textbook.
5. The Creative strategy are divided into online strategy and offline strategy, make sure you include all of them, and using picture to explain you idea.