Mission College Marketing Management Responses

Quality of participation is preferred over mere frequency. A class
discussion requires each contributor to build on what has already been
said and add something new to the discussion. Simply repeating earlier
comments or agreeing with the professor or another student is not a
contribution. You need to add new facts, new issues, or new perspectives
to the discussion. To get full credit in the discussions you are
expected to post an original comments and also respond to one or more
comments for an approximate total of 250 or less words.

Imagine you are
the marketing manager for a U.S. manufacturer of disposable diapers.
Your firm is considering entering the Brazilian market. Your CEO
believes the advertising message that has been effective in the United
States will suffice in Brazil. Do you agree if not, outline the possible
objections to this. Your CEO also believes that the pricing decisions
in Brazil can be left to local managers. Why or Why Not?