MKT 320 Strayer University International Marketing Paper

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WEEK 8 ASSIGNMENT – INTERNATIONAL MARKETING PLAN

Week 8 Assignment – International Marketing Plan

Overview

For this assignment, you will create a marketing plan for your shoes, including market segmentation, goals, marketing programs, pricing, channels, and sales.

Instructions

Write a 4–6 page paper in which you:

• Identify two forms of market segmentation for your shoes and support your choices.
  • Identify two target markets for each segment and explain those choices.
    • Remember: A market segment is the group or groups the firm wants to market to, while the target markets are the specific markets such as cities where the segments are located.
• Give examples of four actionable goals for your business as you embark on your mission to market shoes in your chosen country.
  • Describe why each goal is important to the firm.
• Select the global product marketing program that you feel best suits your firm as a strategic alternative in your chosen country.
  • Provide a rationale for your choice.
• Choose the global pricing policy that will best suit your firm and selected country.
  • Support your decision for choosing such a policy.
• Choose the marketing channel alternative that will best suit your firm and selected country.
  • Describe the function of each channel member.
• Describe the sales promotions that will be used to entice consumers and trade channel partners.
• Determine whether the firm will use salespeople or sales agents to promote and sell your products in the chosen country.
• The specific course learning outcomes associated with this assignment is:
• Determine an international marketing plan that addresses market segmentation, goals, marketing programs, pricing, channels, and sales for a given company and country.