MKTG 5302 Wayland Baptist University Marketing Mix & Consumer Behavior Paper
Description
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Provide the steps in the consumer decision-making model on why a customer would choose between Dodge, Ford, or Toyota with regards to a 1/2 ton crew cab pickup truck.
Instructions:
Discussion Board (DB) Forum Threads and Replies are designed to assess higher-level, critical thinking skills, such as analysis, synthesis, and evaluation. The learning theories, upon which this class is based, are actualized in these threads.
Select ONE (1) of the prompts/questions provided and post your answer in a *substantive thread of 400500 words, citing at least three sources, (2) peer-reviewed sources and the textbook, using correct APA formatting.
Approved/credible sources include:
- the course textbook (as listed on the course syllabus)
- full-text, peer-reviewed/scholarly articles (retrieved from Wayland Baptist Universitys online journal database).
No general Internet searching is acceptable. Therefore, blogs, education sites, commercial sites, Wikipedia, About.com, editorials, abstracts, online books, book reviews, etc. are NOT acceptable for this assignment. For questions about what a peer-reviewed/scholarly article is or how to search for these articles, go to http://www.wbu.edu/academics/library/index.htm
*Substantive means completely answering the question and providing support with your use of approved/credible sources.
The last portion of your thread must include a complete reference list, properly formatted according to the most current APA guidelines. Note that your reference list does NOT contribute to your word count. You are also required to include a working URL for any full-text articles used; all working URLs must take your reader directly to the full text article within Waylands online library database. To further clarify, classmates must be able to directly link to the full-text article within WBU’s online library database using the URL you include in your thread. If you are unsure about the specific URL/link, you can copy the entire web address from the top of the web browser address bar (once you are on the page where you are viewing the full-text article).
