MVCC Being an Influencer in Which I Promote and Influence People Essay
Description
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The purpose of the Key Project is to develop strategic recommendations to a marketing problem that requires consumer insights to solve. You will be applying the concepts you learn by researching a business situation of your choice. You may select your own situation to research or choose from an example provided. You should select a realistic marketing issue in which consumer behavior plays a critical role. This issue can be one that your company or organization is challenged with, one that you can acquire information about by reading business or other publications, or one which you partner with a business to solve. It is recommended to obtain approval of the topic from your professor prior to starting the project (during Week 2 of the course).
When selecting a topic, consider your knowledge as well as access to consumers and secondary research about the topic and company.
To better understand the situation, you will be expected to obtain secondary information first. Once you have completed secondary research, you will conduct primary research. Primary research will entail activities such as conducting interviews with one or more segments of relevant, but reasonably accessible consumers, conducting focus groups, administering surveys and polls, or developing experiments.
