Nikes Value Chain for Year 2016 Presentation
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Please see attacehd nike’s 2016- 10-k Form, and letters to shareholders
link Nikes Value Chain to its Generic Business Strategy for the year 2016. Highlight and explain at least five significant relationships between value chain activities and components of the companys generic business strategy or vice versa. Remember that there are nine activities (five primary and four support) and two strategy components (scope and competitive advantage), meaning 9 x 2 = 18 possible interactions. What we are after here is the idea that the company achieves sustainable competitive advantage in the way it chooses its strategy and value chain; its sets up, its value chain to carry it out, its strategy. You will need to cover at least five distinct linkages.
