ORG 6011 Sustaining Change Discussion Paper

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Learning Engagement #7

TOPIC: Sustaining Change

PROMPT:

Study resources like “World’s Most Admired Companies”, “Strategic reputation management”, “Inside Apple” and “Driven: Inside BMW” and then mention what is a company, domestic or global, you admire? Why?

Make sure you support your thoughts with credible sources of information you may find via LIRN.

PROFESSOR’S GUIDANCE FOR THIS WEEK’S LE: 

The seeds of effective change must be planted by embedding procedural and behavioral changes in an organization long before the initiative is launched. Reinforcement is critical to the success of all initiatives because people have a natural tendency to revert back to what they know and are comfortable with.

There are many components in the world that make a company admirable. The resources mentioned above are just examples for deeper thinking, but basically you just have to give your opinion for this week’s LE, and what is important to me is that you can defend your opinion with a logical and solid argument.