Purdue University ASG Startup Skiing Boots Product Overview
Description
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You practiced with the 4 Ps of marketing in the Learning Activity. Now you will apply the first P of the marketing mix to one new product. In this Assignment you will create one new product item for a chosen ASG product line.
Checklist:
- Describe one new product item that you create for a chosen ASG product line.
- Describe the market segmentation and target markets in terms of the demographics and psychographics.
- Explain the brand positioning for the product.
- Provide all the product qualities (i.e., the 1st of the 4 Ps), attributes, packaging, etc. that will be involved in line with the company’s mission and objectives.
- Provide support for your reasoning.
Respond in a 1 ½- to 2-page Word document (450600 words minimum) in APA format and citation style with additional title and reference pages;
