Regent University Toyota Marketing Paper
Description
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The class has a final paper divided into four milestones in weeks 2, 4, 6 and 8. This is the first milestone. To begin preparing for the first milestone next week, select a multinational corporation for your research. Businesses all over the world are affected by macroeconomic factors like interest rates, exchange rates, trade deficits, gross domestic product, inflation, unemployment rate. All of these can affect a company’s bottom line by influencing the cost and availability of money, goods, and services.
Macroeconomic forces can conspire to make business more difficult, but they can also present opportunities to executives who know how to, for example, read a country’s national income accounts and balance of payments to help in deciding whether to invest in that country.
Select a multinational corporation for this course project. This will be a firm that has a substantial record of being analyzed through published material that can be in the Regent library or elsewhere. Examples are Coca Cola, McDonald, GM, Ford, Honda, Siemens, Toyota, Saudi Aramco, Nokia, Foxconn, Royal Dutch Shell, Volkswagen, BP, Gazprom, Fiat, Sony, Samsung, LG, Alibaba, Schneider Electric, Acer, inc, JP Morgan Case, Fujitsu, Lenovo, SAP SE, Hitachi, BMW, and Bayer.
Milestone 1 comprises of reading from Weeks 1 and 2 (Chapters 1-3, 26, 28)
Include these key requirements in your submission:
Does the company have a comparative advantage over its rivals?
Explain the supply and demand for its key product or service.
Provide the GDP of its home country and a key market (country).
- How does fluctuations in GDP, economic growth, investments, and patents affect the companys profitability?
