Saudi Electronic University Contribution of Different Functional Areas Discussion

• Identify appropriate strategies for different situations (Lo 3.1).
• Understand issues related to strategic competitive advantage in diversified organizations (Lo 2.2)
• Understand the contribution of various functional areas e.g. production, marketing, purchasing and supply management to the overall well-being of the organization (Lo 1.2.)

Read carefully the Mini case N. 33 from your textbook (entitled: Whole Foods Market (2010): How to grow in an increasingly competitive market?) and answer the following questions:

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• Explain the contribution of the different functional areas to the overall well-being of Whole foods.
• Describe the growth strategy used by Whole Foods. Is it successful? Justify.
• Explain the issues related to strategic competitive advantage of the company.
• Suggest some alternatives (at least 3) to Whole Foods in order to reinforce its competitive advantage.