Saudi Electronic University Saudi Aramco Strategy and Performance Discussion
Description
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McKinsey & Company. (2020, July 2). Survey: Saudi consumer sentiment during the coronavirus crisis. https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/survey-saudi-consumer-sentiment-during-the-coronavirus-crisis
- What is the strategy of the business?
- Why has the strategy been successful?
- From the survey select three changes in consumer sentiment that you think will be most impactful on the KSA company then consider if you think the business will continue to be successful?
References Required:
- Chapter 1 in Contemporary Strategy Analysis
- Chapter 1 PowerPoint slides Chapter 1 PowerPoint slides – Alternative Formats in Contemporary Strategy Analysis
- Bradley, C., Hirt, M., Hudson, S., Northcote, N., and Smit, S. (2020, July 14). The great acceleration. https://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/the-great-acceleration
- Barbosa, L. C. F. M., Mathias, M. A. S., Santos, G., & de Oliveira, O. J. (2020). How the Knowledge of the Major Researchers Is Forging the Business Strategy Paths: Trends and Forecasts from the State of the Art. Quality Innovation Prosperity / Kvalita Inovácia Prosperita, 24(3), 120. https://doi.org/10.12776/QIP.V24I3.1404.
- www.investopedia.com
