SCC Marketing Selling Products and Services Discussion
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Q1:In Harvard Business Review’s article, “10 Truths About Marketing After the Pandemic”, select two of the ten points you believe will be most significant for marketers and elaborate as to why they impressed you as being most important.”
Answer the following questions:
1. What other companies, other than another shoe company, do you believe could create a similar secondary market like Nike did, to raise its brand image and increase its market share?
2. As the video discussed, individuals earn nearly $400 million per year reselling Nike tennis shoes. How could Nike potentially capture some or all of this profit for its own organization?
3. This video demonstrated how a powerful company created a powerful secondary market. How might consumers create a powerful secondary market?