SDUIS Marketing Internet Marketing Tools and Platforms Questions

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1.Why are blogs an important marketing tool?

2. Do some research and provide an example of a company blog, how is this effective?

3. Review the 4 Uses of Blogs for Marketing and PR and explain how the blog in #2 does this well

1. Give an example of a viral marketing campaign (not from our text) and why you think it is effective
2. Give an example of a website you think is effective. Read about the focus on great websites in our chapter 8. How does this website do that?
3. What is real-time marketing & PR? why is it important?

1. .Provide an example of how a company marketing a serious product or service can strategically use humor to make its social media communications interesting.2. Briefly define each of the following types of social media sites below3. Give an example of each of the below after defining- Social networking
   – Blogs
   – Video and sharing
   – Chat rooms and message boards
   – Wikis
   – Social bookmarking
   – Mobile applications
2. Download TikTok and explore the platform. Research some brands using the platform. How are they posting great content?
3. What else stands out to you as a TikTok user, even if you are new? How does this platform provide opportunities for brands?
4. Provide an example of a company that uses Twitter for real-time marketing of a product/service