SU Buyer Persona Semi Fictional Depiction & Marketing Planning Discussion
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In Module 2, we are studying buyer personas and their use for marketing planning. Reflect on your major takeaways from the readings and presentations. In particular, consider whether buyer personas capture whole person marketing (consistent with a transpersonal view of the person) and what marketing to the whole person means for brands. Consider logic and reason as well as intuition and reflection in crafting your essay.
1-2 Pages
