SUNY at Stony Brook Brand Strategy and Business Models Discussion
Description
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Assignment1:
Read a 3 pages article and write a 2 pages summary with your thoughts.
Your paper should include 5 parts
1. summary
2. What do you agree with?
3. What do you not agree with?
4. What would you change?
5. Why would you make the change?
Assignment2:
Read chapter “Getting Brand Communities Right” in the article (page 133-139)
Then write a 5 page paper. In the paper, you need to summarize content, add real life business examples and your own personal critique.
Two articles were attached.
