The Six STEPPS of Viral Marketing Paper

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Please make sure you read and answer the following questions, make sure you answer all the questions throughly!

1-2 pages long

  • What are the STEPPS Berger cites?
  • Write one or two sentences to describe how each of these works?
  • Cite one example Berger describes in the book and explain how the STEPPS apply?
  • Write a short paragraph describing how Berger’s ideas have influenced how you would build a brand using social media.

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