In this project, students decide on a company to build, prioritize customer service, sales, expense reduction, and profitability for that company, and make business model purchasing decisions based on those priorities.
Business Priority Objective Based Rubric (1)
Business Priority Objective Based Rubric (1)
Criteria
Ratings
Pts
This criterion is linked to a Learning OutcomeTeam Management ReportTeam Roles Identified
1.0 pts
Completed
Students identified team roles as per the committee management report. These roles include the meeting facilitator, secretary, and polisher.
0.0 pts
No Marks
1.0 pts
This criterion is linked to a Learning OutcomeTeam Management ReportTeam Meeting Attendance Noted
1.0 pts
Completed
Team members noted their attendance in team meetings
0.0 pts
No Marks
1.0 pts
This criterion is linked to a Learning OutcomeTeam Management ReportTeam members signed management report
1.0 pts
Completed
Team members signed committee management report.
0.0 pts
No Marks
1.0 pts
This criterion is linked to a Learning OutcomeBusiness DescriptionBusiness has a name
1.0 pts
Completed
The business has been given an appropriate and meaningful name.
0.0 pts
No Marks
1.0 pts
This criterion is linked to a Learning OutcomeBusiness DescriptionBussiness is based on brick and mortar locations
2.0 pts
Completed
The business described has multiple noted physical locations that will support the business priority project, or has one specific location amongst many that will serve as the foundation for the business priority project.
1.0 pts
Partially Complete
Inadequate detail provided as to specific company locations or specific location of a company store that serves as the foundation of the business priority project.
0.0 pts
No Marks
The company is an online-only store or no detail is provided about specific company locations.
2.0 pts
This criterion is linked to a Learning OutcomeBusiness Description – Business IndustryIndustry is defined
1.0 pts
Completed
The business industry is defined and your company’s place within the industry has been appropriately specified.
0.0 pts
No Marks
1.0 pts
This criterion is linked to a Learning OutcomeBusiness Description – Supply Chain DescriptionDetailed description of upstream supply chain. Supply chain does not need to be owned by the team, but main product supply chain needs to be well defined.
3.0 pts
Completed
The supply chain supporting the company has been detailed extensively and completely which each link specified and explained.
2.0 pts
Partially Complete
The supply chain supporting the company is noted, but detail for product movement is unclear or too broad. One or more obvious links in the supply chain are missing.
1.0 pts
Cursory mention
The supply chain for the company is mentioned with no definition or detail.
0.0 pts
No Marks
3.0 pts
This criterion is linked to a Learning OutcomeBusiness Description – DemographicInformation is efficiently organized in a table format.
4.0 pts
Completed
Customer demographic table is presented that is easy to read and follow. Customer categories are mentioned, appropriate (i.e. correct and several) demographic criteria are detailed, criteria have appropriate ranges specified, and reasoning/logic or (even better) references supporting demographic makeup are provided. DEMOGRAPHIC AND PSYCHOGRAPHIC criteria may be combined within the same table.
2.0 pts
Partially Complete
Customer demographic table is presented that is either not easy to read and follow. (or) Customer categories are not mentioned, inappropriate demographic criteria are detailed, criteria do not have appropriate ranges specified, or reasoning/logic or references supporting demographic makeup are not provided.
1.0 pts
Cursory mention
Customer demographic table is presented in an unrecognizable format or with incomplete information.
0.0 pts
No Marks
4.0 pts
This criterion is linked to a Learning OutcomeBusiness Description – DemographicCustomer categories are purposefully defined and meaningful to the industry being discussed.
5.0 pts
Completed
Customer categories have been developed which have clear importance for the business to serve. The categories are defined and meaningful.
3.0 pts
Partially Complete
Too few customer categories have been developed to have an impact on the business. Alternatively, all customer categories have not been fully defined or are not all meaningful.
1.0 pts
Cursory mention
Customer categories are not important for the business to serve. Alternatively, the categories are not defined or meaningful.
0.0 pts
No Marks
5.0 pts
This criterion is linked to a Learning OutcomeBusiness Description – DemographicAn appropriate list of demographics has been defined (all that are applicable).
4.0 pts
Completed
All applicable demographic criteria have been defined.
2.0 pts
Partially Complete
Demographic criteria are appropriate and applicable; however, the list requires more depth and development.
1.0 pts
Cursory mention
Obvious demographic criteria have been omitted from customer categories.
0.0 pts
No Marks
4.0 pts
This criterion is linked to a Learning OutcomeBusiness Description – DemographicDemographic selection supported by research and statistics.
5.0 pts
Completed
Demographic criteria are driven by referenced and cited research and statistics. If direct references cannot be provided, appropriate references help build the logic and reasoning supporting demographic criteria selection
3.0 pts
Partially Complete
Demographic criteria are only supported by reason or logic with no outside references or statistics
1.0 pts
Cursory mention
Demographic criteria are not all supported or developed.
0.0 pts
No Marks
5.0 pts
This criterion is linked to a Learning OutcomeBusiness Description – PsychographicInformation is efficiently organized in a table format.
4.0 pts
Completed
Customer psychographic table is presented that is easy to read and follow. Customer categories are mentioned, appropriate (i.e. correct and several) psychographic criteria are detailed, criteria have appropriate ranges specified, and reasoning/logic or (even better) references supporting psychographic makeup are provided. DEMOGRAPHIC AND PSYCHOGRAPHIC criteria may be combined within the same table.
2.0 pts
Partially Complete
Customer psychographic table is presented that is either not easy to read and follow. (or) Customer categories are not mentioned, inappropriate psychographic criteria are detailed, criteria do not have appropriate ranges specified, or reasoning/logic or references supporting psychographic makeup are not provided.
1.0 pts
Cursory mention
Customer psychographic table is presented in an unrecognizable format or with incomplete information.
0.0 pts
No Marks
4.0 pts
This criterion is linked to a Learning OutcomeBusiness Description – PsychographicCustomer categories are purposefully defined and meaningful to the industry being discussed.
5.0 pts
Completed
Customer categories have been developed which have clear importance for the business to serve. The categories are defined and meaningful.
3.0 pts
Partially Complete
Too few customer categories have been developed to have an impact on the business. Alternatively, all customer categories have not been fully defined or are not all meaningful.
1.0 pts
Cursory mention
Customer categories are not important for the business to serve. Alternatively, the categories are not defined or meaningful.
0.0 pts
No Marks
5.0 pts
This criterion is linked to a Learning OutcomeBusiness Description – PsychographicAn appropriate list of psychographic has been defined (all that are applicable).
4.0 pts
Completed
All applicable psychographic criteria have been defined.
2.0 pts
Partially Complete
Psychographic criteria are appropriate and applicable; however, the list requires more depth and development.
1.0 pts
Cursory mention
Obvious psychographic criteria have been omitted from customer categories.
0.0 pts
No Marks
4.0 pts
This criterion is linked to a Learning OutcomeBusiness Description – PsychographicPsychographic selection supported by research and statistics.
5.0 pts
Completed
Psychographic criteria are driven by referenced and cited research and statistics. If direct references cannot be provided, appropriate references help build the logic and reasoning supporting demographic criteria selection
3.0 pts
Partially Complete
Psychographic criteria are only supported by reason or logic with no outside references or statistics
1.0 pts
Cursory mention
Psychographic criteria are not all supported or developed.
5.0 pts
This criterion is linked to a Learning OutcomeBusiness Description – Customer ExperienceThe reader percieves sensory details from the story – see, hear, smell, taste, feel.
5.0 pts
Completed
The reader is fully immersed within your store and experiences all appropriate senses detailed. Sensory details are provided in a logical flowing manner and contribute to the overall customer experience.
3.0 pts
Partially Complete
One appropriate sensory detail is missing from your description. The reader is left to question an aspect of your customer experience.
1.0 pts
Cursory mention
Sensory details are not fully described. The reader does not have a picture of your store within their mind.
0.0 pts
No Marks
5.0 pts
This criterion is linked to a Learning OutcomeBusiness Description – Customer ExperienceCustomer visit is detailed from arrival to departure.
5.0 pts
Completed
The reader has a descriptive customer visit to understand how a store visitor arrives, interacts, and departs from your business location.
3.0 pts
Partially Complete
Details of how the customer arrives, interacts with store professionals, or departs are missing. More description is needed to fully convey a complete picture of a customer visit.
1.0 pts
Cursory mention
There is no clear flow as to what the customer is experiencing when detailing the store visit. Multiple details are missing when it comes to store arrival, interaction, and departure.
0.0 pts
No Marks
5.0 pts
This criterion is linked to a Learning OutcomeBusiness Description – Customer ExperienceCustomer’s experience story is relayed in third person. A character has been named and defined.
2.0 pts
Completed
A customer has been named and defined. The customer is experiencing the scenario presented.
0.0 pts
No Marks
2.0 pts
This criterion is linked to a Learning OutcomeBusiness Priorities – OrderAn ordinal list of business priorities is provided.
9.0 pts
Completed
Business priorities are listed and ranked. At least the first two priorities are detailed in how/why these priorities drive your business.
4.0 pts
Partially Complete
Business priorities are listed and ranked.
0.0 pts
No Marks
9.0 pts
This criterion is linked to a Learning OutcomeBusiness Priorities – AlignmentBusiness priorities align with demographic target definitions.
9.0 pts
Completed
Top 1 or 2 business priorities align with your target customer categories’ demographic variables. There is a connection presented between your customer categories, the demographics which support those categories, and the priorities driving your business.
6.0 pts
Partially Complete
Top 1 or 2 business priorities align with customer demographics.
4.0 pts
Incomplete
There is a disconnect between customer demographic variables in supporting your business priorities. A clear connection between how all selected demographic variables support your company’s business priorities is not presented.
2.0 pts
Cursory mention
Demographic variables are mentioned, but there is no development or connection to business priorities.
0.0 pts
No Marks
9.0 pts
This criterion is linked to a Learning OutcomeBusiness Priorities – AlignmentBusiness priorities align with psychographic information.
9.0 pts
Completed
Top 1 or 2 business priorities align with your target customer categories’ psychographic variables. There is a connection presented between your customer categories, the psychographics which support those categories, and the priorities driving your business.
6.0 pts
Partially Complete
Top 1 or 2 business priorities align with customer psychographics.
4.0 pts
Incomplete
There is a disconnect between customer psychographic information supporting your business priorities. A clear connection between how all selected psychographic variables support your company’s business priorities is not presented.
2.0 pts
Cursory mention
Psychographic information is mentioned, but there is no development or connection to business priorities.
0.0 pts
No Marks
9.0 pts
This criterion is linked to a Learning OutcomeBusiness Priorities – AlignmentBusiness priorities align with customer experience.
9.0 pts
Completed
Top 1 or 2 business priorities align with your detailed customer experience. There is a connection presented between your customer experience and the priorities driving your business.
6.0 pts
Partially Complete
Top 1 or 2 business priorities align with customer experience.
4.0 pts
Incomplete
There is a disconnect between how your customer experience details your business priorities. A clear connection between how the customer experience supports your company’s business priorities is not presented.
2.0 pts
Cursory mention
The customer experience is presented, but there is no development or connection to business priorities.
0.0 pts
No Marks
9.0 pts
This criterion is linked to a Learning OutcomeBusiness Priorities – AlignmentThe centralized/decentralized strategic arrangement of purchasing department functions and functions tangential to the purchasing department (transportation, warehousing, etc.) align with business priorities. The description is extensive and complete.
5.0 pts
Completed
Top 1 or 2 business priorities align with the strategic arrangement for the centralized/decentralized decisions associated with the purchasing department (category management, negotiations, replenishment) and the tangential functions of transportation and warehousing. There is an extensively developed connection between the purchasing department decisions and the priorities driving your business.
3.0 pts
Partially Complete
Top 1 or 2 business priorities align with the strategic arrangement for the centralized/decentralized decisions associated with the purchasing department (category management, negotiations, replenishment) and the tangential functions of transportation and warehousing.
1.0 pts
Cursory attempt
There is limited detail between how your decisions associated with the purchasing department support your business priorities.
0.0 pts
No Marks
5.0 pts
This criterion is linked to a Learning OutcomeBusiness Priorities – AlignmentThe centralized/decentralized strategic arrangement of purchasing department functions and functions tangential to the purchasing department (transportation, warehousing, etc.) align with business priorities. The description is clear and specific.
5.0 pts
Completed
Top 1 or 2 business priorities align with the strategic arrangement for the centralized/decentralized decisions associated with the purchasing department (category management, negotiations, replenishment) and the tangential functions of transportation and warehousing. There is a clear connection between the purchasing department decisions and the priorities driving your business.
3.0 pts
Partially Complete
Top 1 or 2 business priorities align with the strategic arrangement for the centralized/decentralized decisions associated with the purchasing department (category management, negotiations, replenishment) and the tangential functions of transportation and warehousing.
1.0 pts
Cursory attempt
There is a disconnect between how your decisions associated with the purchasing department support your business priorities.
0.0 pts
No Marks
5.0 pts
This criterion is linked to a Learning OutcomeBusiness Priorities – AlignmentNew item questions align with business priorities.
9.0 pts
Completed
Top 1 or 2 business priorities align with your selected new item questions. There is a connection presented between your questions and the priorities driving your business.
6.0 pts
Partially Complete
Top 1 or 2 business priorities align with the new item questions
4.0 pts
Incomplete
There is a disconnect between how your new item questions support your business priorities. A clear connection between all the new item questions and your business priorities is not presented.
2.0 pts
Cursory mention
New item questions are presented, but there is no development or connection to your business priorities.
0.0 pts
No Marks
9.0 pts
This criterion is linked to a Learning OutcomeBusiness Priorities – New item:7 questions relevant to new item selection proposed.
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