UCLA Under Armour Case Study
Description
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All question are in the documents.
Part 1: Brand Pyramid
Develop a brand pyramid for Under Armour. Just type in your answers. I’ve provided an image of the pyramid for your reference.
Part 2: Brand ArchitectureDevelop a brand architecture using as many facts as presented in the case. Fill in any missing information with your interpretations of the case. I’ve provided an image of the architecture for your reference.
Part 3: Brand Positioning
Write a short- and long-form positioning statement for Under Armour. Fill your answers into the table provided on the Word doc.
