UMGC Emerging Issues Risk Analysis and Report Research Report


TheEntertainment Team (ET — part of Resort Operations at Padgett-Beale, Inc.) isexcited about a new event management platform and is ready to go to contractwith the vendor. This platform is a cloud-based service that providesend-to-end management for events (conferences, concerts, festivals). The headof Marketing & Media (M&M) is on board and strongly supports the use ofthis system. M&M believes that the data collection and analysiscapabilities of the system will prove extremely valuable for its efforts. ResortOperations (RO) also believes that the technology could be leveraged to provideadditional capabilities for managing participation in hotel sponsored “kidsprograms” and related children-only events.

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