University of Phoenix Coca Cola Digital and Social Media Marketing Homework
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Select one of the following brands to research:
- Wholly Guacamole
- Sonic
- Starbucks
- Coca-Cola
- Lucky Brand
Access each of the social media pages for the brand you have selected (Facebook, Twitter, Instagram, etc.). Provide an assessment of the effectiveness of the social media sites: number of fans, followers, and posts on each site and provide any recommendations.
Write a 750- to 1,050-word paper in which you will evaluate:
- Fan engagement
- Brand exposure
- Customer interaction
- Page traffic
- Lead generation
- Brand image (enhancement)
- Sales (increase/decrease)
Format your paper consistent with APA guidelines.
