UP Three Organizations Regarding Website Performance Presentation
Description
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Select 3 websites from different industries and different-sized companies or nonprofit organizations. (For Example, Lowe’s, a local mom and pop restaurant, and a franchise) or (A health charity, A local Foodbank, and Goodwill)
Create an 8-12 slide Powerpoint presentation using speaker’s notes to develop your analyses that includes:
- An introduction slide that sets the goals and theme of the presentation and introduces the businesses/organizations you selected for the assignment.
- For EACH business or organization:
- One or more slides that analyze website’s performance in relation to two elements of a digital marketing plan from the list below: Select TWO and use them for each business/organization analysis – provide examples of how these were present in the site(s) you analyzed.
- SEO
- Social media links
- Brand Development
- Visual Presentation on the site – For example, color, font, content organization, too crowded or too simplistic, clarity of the message, cart, etc.
- One slide that recommends changes that should be made to the website and the reasoning why you feel these changes are best and what the results will likely be from implementing them.
- Repeat for the remaining two businesses/organizations.
- Conclusion Slide
- Reference Slide
