Wk 5 – Apply: Business Plan Assessment and Create a 5- to 7- slide Microsoft PowerPoint presentationPart 2 – Pitching the Plan

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Strategic Plan Research

Gbenga Adeogun

University of Phoenix

STR/581

Claudia Duranceau

September 26, 2023

The selected strategic plan for analysis in this MBA coursework is one from a renowned coffeehouse chain operating in the fast-food industry – Starbucks Corporation. Starbucks is a renowned worldwide mention with an intense profile in in excess of 30,000 venues around the planet. The organization's plan of action is a wide-reaching report that embraces the fundamental segments of a normal strategic plan.

The Starbucks plan for success clearly showcases the organization's objective to "encourage and nurture the human spirit – one individual, one cup, and one neighborhood at a time." It contains a list of strategic aims and benchmarks that are consistent with this vision, such as growing its physical store locations, boosting client satisfaction, and augmenting its digital influence (City, 2021). This clear sense of purpose and ambition is crucial for propelling the organization's efforts.

Furthermore, the business assesses its interior and exterior contexts carefully. It applies a SWOT analysis to measure its current position, competitive advantages, and possible dangers, all of which are essential for informed strategic planning (City, 2021). Starbucks' plan of action also accounts for its workforce. The firm is committed to promoting fairness and inclusiveness and has projects in place to boost diversity, such as the Starbucks College Achievement Plan and alliances with entities like Opportunity Youth (Musonera, 2021). These attempts are in line with the company's beliefs and are necessary for attaining its strategic goals.

Furthermore, Starbucks emphasizes corporate social responsibility and environmental sustainability. Its scheme outlines the organization's duty to ethically source coffee, decrease its environmental effect, and contribute positively to the neighborhoods it serves.

References

City, Q. (2021). STARBUCKS CORPORATION.

Musonera, E. (2021). Strategic marketing case analysis: Starbucks.  Journal of Business and Social Science Review,  2(11), 12-22.

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Case Study Analysis

Gbenga Adeogun

University of Phoenix

STR/581

Claudia Duranceau

September 26, 2023

The loss of confidence in the Twitter brand can be can be traced back to multiple root causes. To begin with, Twitter has grappled with massive complications linked to the wide-scale diffusion of false stories and untrustworthy news on its platform. This has eroded confidence in the site as users became increasingly anxious about the promotion of deceptive content and the feasibility of control.

Issues Pertaining to user wellbeing and maltreatment have likewise had an influence in limiting trust in Twitter. The stage battled to successfully address online harassing and domineering language, which yielded adverse client encounters and an impression that Twitter was not doing enough to secure its clients (Twitter Investigation Report, 2020).

Furthermore, Twitter's inconsistent enforcement of regulations and thought to be prejudice in political and social questions have brought about a diminishment of confidence. Clients from the two sides of the political tree have blamed Twitter of favoring one opinion instead of the other, further wearing away the sense of equity and impartiality.

In reaction to these difficulties, Twitter has taken multiple steps to regain user confidence. They have introduced measures to combat misinformation and improve the transparency of political advertising (Twitter Investigation Report, 2020). They have also labored to increase consumer protection by instituting tougher regulations and protocols against bullying.

These measures signify progress in the right direction, however, it is up for discussion whether they provide a full-fledged plan to revive consumer trust. The issues Twitter faces are intricate and diverse, requiring constant and pro-active endeavors to manage (Twitter Investigation Report, 2020). Fostering and upholding confidence is a continuous process, and Twitter must show a sustained determination to these problems to completely restore confidence from users.

Comparing Twitter's internal atmosphere to that of a competitor like Facebook, it's evident that both businesses grapple with comparable struggles in relation to false information, consumer security, and content regulation. Nevertheless, Facebook has incorporated a more extensive set of solutions to address these issues, for instance creating an autonomous governing body to evaluate material judgments (Twitter Investigation Report, 2020). This hints that Facebook could have an improved chance to retrieve confidence in the near future.

Regarding the probability of Twitter's strategic moves leading to a sustainable competitive advantage, it's uncertain. Trust is a vital component in the achievement of social media platforms, and Twitter's capacity to reestablish faithfulness will rely upon its steady endeavors and productivity in tending to the distinguished issues (Twitter Investigation Report, 2020).

To help Twitter gain an edge over its rivals, I would prescribe an extensive corporate tactic: Establish stricter and more transparent content control conventions to guarantee the website is a secure and trustworthy site for customers. Additionally, establish and execute innovative Artificial Intelligence and machine learning technology to identify and control the spread of fake news and hazardous material instantly.

References

Twitter Investigation Report. (2020). Department of Financial Services. https://www.dfs.ny.gov/Twitter_Report

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Business Plan Assessment

Gbenga Adeogun

University of Phoenix

STR/581

Claudia Duranceau

October 10, 2023

Purpose of the Strategic Plan

Starbucks' strategic plan serves as a roadmap to achieve its overarching objective: to inspire and nurture the human spirit. This purpose is reflected in its commitment to community engagement, customer satisfaction, employee development, and ethical business practices (City, 2021). The plan embodies Starbucks' ethos of being more than just a coffee provider but a positive force in the communities it operates.

Key Objectives

Market Development

To expand market reach, Starbucks can invest in emerging markets with a focus on localized products. Collaborations with local artisans and incorporating regional flavors can attract diverse customer bases. Digital initiatives like mobile ordering enhancements can streamline customer experiences, catering to the modern, tech-savvy consumer.

Process Improvement

Process enhancements should concentrate on supply chain efficiency, ensuring a steady flow of high-quality coffee beans. Automation in routine tasks can free up employee time for more meaningful customer interactions (Musonera, 2021). Implementing eco-friendly packaging and sustainable sourcing practices align with societal expectations and the company's vision.

Development of People

Investment in employee education and well-being, such as advanced barista training programs and mental health support, can boost morale and service quality (Musonera, 2021). Acknowledging cultural diversity within the workforce through inclusivity workshops fosters a harmonious work environment, enhancing productivity.

Product/Service Quality Improvement

Starbucks can focus on enhancing its product quality through continual innovation. Developing healthier menu options, exploring sustainable packaging, and introducing unique, seasonal beverages can attract health-conscious and environmentally aware customers (Musonera, 2021).

Key Performance Indicators (KPIs)

KPIs should encompass customer satisfaction scores, market penetration rates in new regions, employee retention rates, sustainability metrics, and revenue growth. Monitoring these indicators will provide insights into the plan's effectiveness, guiding strategic adjustments as needed.

Recommended Initiatives

Enhance customer experiences through loyalty programs, personalized promotions, and interactive digital platforms, ensuring brand loyalty and repeat business.

Strengthen environmental efforts, promoting eco-friendly packaging, renewable energy use, and community-focused initiatives to bolster Starbucks' reputation as a socially responsible brand.

Adapting to the Changing Business Environment

Given the evolving market dynamics, Starbucks should continuously monitor consumer trends and preferences. Embracing digital advancements, including mobile ordering, contactless payments, and AI-driven customer service, can enhance the customer journey. Additionally, staying attuned to global socio-cultural shifts, especially regarding health and sustainability, can aid in tailoring products and services to meet changing demands. Collaborative partnerships and mergers can also open avenues for innovation and expansion, ensuring Starbucks remains agile and competitive in the ever-changing business landscape.

References

City, Q. (2021). STARBUCKS CORPORATION.

Musonera, E. (2021). Strategic marketing case analysis: Starbucks.   Journal of Business and Social Science Review, 2(11), 12-22.

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Case Study Analysis

Gbenga Adeogun

University of Phoenix

STR/581

Claudia Duranceau

October 10, 2023

In addressing Airbnb's advantage over competitors concerning regulations affecting its business operations, a comprehensive business strategy is vital to ensure ethical treatment of consumers, navigate local, state, and international regulatory requirements, and motivate individuals to participate positively in the accommodations market. To achieve ethical treatment of consumers, Airbnb should focus on transparency, safety, and fair practices. Implementing strict vetting processes for hosts, ensuring accurate property representations, and establishing clear guidelines for guest behavior are essential steps (John et al, 2020). Collaborating with local communities, governments, and regulatory bodies to create industry standards and codes of conduct can further enhance ethical practices.

Regarding local, state, and international regulations, Airbnb should establish a dedicated compliance team well-versed in the legal frameworks of different regions. This team should proactively engage with local authorities, staying informed about evolving regulations and adapting the platform accordingly (John et al, 2020). Airbnb can also invest in education programs for hosts, educating them about legal obligations, safety protocols, and ethical responsibilities. Regular audits and monitoring mechanisms can ensure ongoing compliance and adherence to regulations.

For the international component of their business model, having a separate strategy is crucial. Cultural nuances, legal disparities, and consumer preferences vary significantly across borders. Airbnb should customize its approach based on the specific needs of each country or region. This customization includes understanding local laws, adapting marketing strategies, and respecting cultural norms (John et al, 2020). Building strong relationships with local partners, including government agencies and hospitality organizations, can facilitate smoother operations and foster community acceptance.

Furthermore, Airbnb should prioritize sustainable practices and community engagement globally. Collaborating with local organizations for social initiatives, promoting eco-friendly practices, and investing in community development projects can enhance Airbnb's reputation and foster positive relationships internationally (John et al, 2020).

In conclusion, Airbnb's success in the accommodations market lies not only in its innovative platform but also in its ability to navigate complex regulatory landscapes ethically and responsibly. By prioritizing consumer ethics, adapting to diverse regulatory environments, and tailoring strategies for international markets, Airbnb can foster a positive ecosystem, ensuring the sustainable growth of its business while benefiting both hosts and guests.

References

John D. Varlaro Johnson & Wales UniversityJohn E. Airbnb in 2020 GambleTexas A&M University-Corpus Christi.